The Ask: Build hype around the Lynn University Fashion & Retail program by highlighting the annual Lynn Fashion Show, and other showcases throughout the year

The Target Audience: Lynn University students & Donors

Role: Social Media Director & LFS Committee Member (2024-2025)

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The Lynn Fashion Showcase is a student- and faculty-led event that displays the talents of students enrolled in fashion, hospitality, communication and design programs. 

 

As a result of my work with iPulse, I was invited to become the first ever student-committee member for LFS in 2024, where the theme focused on sustainable fashion. Throughout this process, I created video content, giving teasers about the show to build hype among the Lynn community and external donors. Additionally, in 2025, I was invited back to the committee. Over a month-long period, I created several videos including VIP ticket giveaways for students, designer profiles, behind-the-scenes looks at the show, and more. I had the pleasure of working directly with several local designers for this event including Amanda Perna, Michelle Farmer, and more. Additionally, I highlighted LFS events throughout the year on campus to spread awareness about the program. 

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Click any of the videos below to watch and learn more about the strategy behind the post!