The Ask: Increase awareness of LUV SCRUB African net sponges through the social media channels Instagram, TikTok, Facebook, X, & YouTube

 

Role: Creative Content Intern, 2023-2024

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LUV SCRUB is the first authentic African exfoliating net to be sold in the United States. In August, 2023, I began working with Founder & Smooth Operating Officer, Caroline Owusu-Ansah as her Creative Content Intern. Over nearly a year-and-a-half of working with LUV SCRUB, I created content surrounding new shade launches, products, retail partners, sales, and tips and tricks for using this magical mesh. I also had the opportunity to learn more about West African culture during this position, specifically regarding their bath and beauty routines. Within my first 90-days of sharing content, I was able to increase their social media reach by 85.6% and engagement by 76.9%. In addition to creating social media content, I had the pleasure of writing for the company blog, "The Naked Truth", designing their Ulta Beauty website header, and helping conceptualize advertising campaigns for the brand.

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Click any of the videos below to watch and learn more about the strategy behind the post!